Viagogo: Resale Ticket Trends for Upcoming Concerts
What does the rise of viagogo mean for concertgoers?
The emergence of viagogo as a major player in the ticket resale market raises important questions about accessibility and pricing for fans of popular artists. With Harry Styles set to perform 12 shows at Wembley Stadium in 2026, the demand for tickets is expected to be high. Resale tickets for his June 19, 2026 concert are currently priced at £73, reflecting the ongoing trend of fans turning to platforms like viagogo to secure their spots at sold-out events.
Understanding the ticket pricing landscape
Harry Styles’ new album, titled “Kiss All the Time. Disco, Occasionally,” has garnered significant attention, winning multiple Grammy Awards, including Album of the Year and Best Pop Vocal Album. This acclaim has undoubtedly contributed to the high demand for his upcoming performances. Original ticket prices for some of his shows reached as high as £90, indicating a substantial markup on resale platforms.
Lily Allen’s return to the stage
Similarly, Lily Allen is gearing up for her UK tour in promotion of her 2025 album “West End Girl.” Her final performance at London’s O2 Arena on July 7, 2026, is expected to attract a large audience, with hospitality tickets starting at £179. The popularity of her music and the anticipation surrounding her return make her concerts a hot commodity on resale sites.
Emerging artists and the resale market
In addition to established stars, emerging artists like Laufey are also benefiting from the resale market. Laufey is scheduled to perform at the O2 Arena on March 8 and 9, 2026, with last-minute tickets available from viagogo for around £47. This pricing reflects the growing trend of fans seeking affordable options through resale platforms, which often provide access to tickets that may otherwise be sold out.
The role of resale platforms in concert accessibility
Resale websites such as viagogo, Stubhub, and Vivid Seats have become essential tools for fans navigating the often competitive landscape of concert tickets. These platforms allow fans to buy and sell tickets, creating a secondary market that can sometimes lead to inflated prices. However, they also provide opportunities for fans who may have missed out on initial sales to still attend high-demand events.
What lies ahead for ticket resale?
As the concert calendar fills up with major artists like Harry Styles and Lily Allen, the role of viagogo and similar platforms will likely continue to evolve. Fans remain eager to see how ticket prices will fluctuate as concert dates approach and whether the availability of resale tickets will make these events more accessible. Details remain unconfirmed regarding any potential changes in regulations or practices within the resale market that could impact pricing and availability.
The landscape of concert ticket sales is changing, with platforms like viagogo playing a pivotal role in how fans access live music. As artists prepare for their upcoming tours, the interplay between demand, pricing, and resale options will shape the experience for concertgoers in the years to come.
