Acquisition in the Beauty Sector

In a significant move within the prestige beauty market, Estée Lauder is set to acquire Forest Essentials, a prominent Indian Ayurvedic beauty brand. Founded by Mira Kulkarni in 2000, Forest Essentials has established a notable presence with approximately 200 stores across India.

For the financial year ending March 2025, Forest Essentials reported a revenue of about €54.7 million (INR 585 crore), marking an impressive 18% year-on-year growth. This positions the brand among the top two in India’s homegrown prestige beauty market, which holds about 10% market share.

Future Projections

India’s prestige and luxury beauty market is forecast to grow to $4 billion by 2035, indicating a robust trajectory for brands like Forest Essentials and Kama Ayurveda. The latter reported revenue of INR 141 crore (approximately €13.18 million) for the same financial year.

Estée Lauder previously held a 49% stake in Forest Essentials in 2020, highlighting its long-standing interest in the brand’s potential. The acquisition is expected to further enhance Estée Lauder’s footprint in the growing Indian market.

As consumer preferences evolve and the market landscape shifts, the prestige sector is poised for significant changes. Details remain unconfirmed regarding the full implications of these developments, but the momentum in both kitchen appliances and beauty brands suggests a dynamic future ahead.

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Shares of TTK Prestige, Stove Kraft, and Butterfly Gandhimathi Appliances surged up to 15% intraday, driven by increased demand for electric cooking appliances. This surge is largely attributed to growing concerns about disruptions in the supply of liquefied petroleum gas (LPG), prompting consumers to shift towards electric options.

Prestige Beauty Market Developments

In a notable development within the prestige beauty sector, Estée Lauder has announced its intention to acquire Forest Essentials, a prominent Indian Ayurvedic beauty brand. Founded by Mira Kulkarni in 2000, Forest Essentials has established a significant presence with approximately 200 stores across India.

For the financial year ending March 2025, Forest Essentials reported a revenue of about €54.7 million (INR 585 crore), reflecting an impressive 18% year-on-year growth. This positions the brand among the top two players in India’s homegrown prestige beauty market, which currently holds about 10% market share.

Market Forecast

India’s prestige and luxury beauty market is projected to grow to $4 billion by 2035, indicating a robust expansion in consumer interest and spending in this sector. Additionally, Kama Ayurveda, another key player in the market, reported revenue of INR 141 crore (approximately €13.18 million) for the same financial year.

Estée Lauder previously held a 49% stake in Forest Essentials as of 2020, signaling its long-term commitment to the brand and the growing prestige market in India.

As these developments unfold, the impact on both the kitchen appliance and beauty sectors remains to be seen. Details remain unconfirmed regarding the full implications of these market shifts.

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In a significant development, LANXESS has announced that it will not be selling its stake in the ENVALIOR joint venture to Advent HoldCo as previously anticipated. This decision comes as Advent HoldCo had planned to acquire the stake in 2026, but recent confirmations indicate that LANXESS will continue to play an active role in the partnership.

The announcement follows LANXESS’s tendering of its stake in ENVALIOR back in September 2025. Despite the initial plans for a change in ownership, LANXESS has reaffirmed its commitment to the joint venture, which is crucial for its strategic objectives. The company is solidly financed and holds a strong cash position, with €1.35 billion in undrawn credit lines, allowing it to sustain its operations and investments effectively.

In a related development, Estée Lauder Companies has confirmed its intention to acquire the remaining interests in Forest Essentials, a brand founded in 2000 by Mira Kulkarni. Estée Lauder first made a minority investment in Forest Essentials in 2008 and increased its stake to 49% in 2020. The acquisition is expected to close in the second half of calendar year 2026, marking a significant expansion of Estée Lauder’s portfolio in the luxury skincare market.

Stéphane de La Faverie, a representative from Estée Lauder, commented, “Today marks a meaningful new chapter in a partnership built over the past 18 years on a foundation of mutual trust and respect.” This sentiment reflects the long-standing relationship between the two companies and the anticipated benefits of the full acquisition.

Mira Kulkarni, the founder of Forest Essentials, expressed her pride in the brand’s journey, stating, “Over the past 25 years, we have built this brand with an uncompromising commitment to the authenticity, craftsmanship and wisdom of our heritage.” This dedication to quality and heritage has been a cornerstone of Forest Essentials’ success, which now boasts around 200 freestanding stores.

As LANXESS continues its partnership with ENVALIOR and Estée Lauder moves forward with its acquisition of Forest Essentials, both companies are positioning themselves for future growth in their respective markets. The ongoing developments highlight the dynamic nature of the business landscape and the strategic decisions companies must make to remain competitive.

Details remain unconfirmed regarding any further implications of these decisions on the market or on the operational strategies of the involved companies. However, the current trajectories indicate a robust commitment to maintaining strong partnerships and enhancing brand value in the coming years.

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