CREX Revolutionizes Fan Engagement for Delhi Capitals in 2026 T20 Season
As the 2026 T20 season approaches, the Delhi Capitals have taken a significant step in enhancing their fan engagement by partnering with CREX, a platform known for its innovative approach to sports interaction. This collaboration marks a pivotal moment in the evolution of how fans experience cricket, shifting from passive viewership to active participation.
On the announcement day, Sunil Gupta, CEO of Delhi Capitals, expressed enthusiasm about the partnership, stating, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” This partnership is set to introduce real-time, interactive experiences during all matches, allowing fans to immerse themselves in the game like never before.
Fans will have the opportunity to engage through the CREX app, which boasts over 100 million downloads and 20 million monthly active users. This impressive user base highlights the platform’s potential to transform the cricket-watching experience. Purshottam Rawat, CEO of CREX, emphasized this shift, noting, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.”
The interactive features will include quiz-based contests that fans can participate in for free, with the chance to win exclusive rewards such as team merchandise, signed memorabilia, and match tickets. This gamification of the viewing experience is designed to deepen the connection between fans and the team.
Moreover, the partnership underscores the growing importance of digital fan ecosystems in sports. As Gupta noted, “This partnership allows us to further deepen that connection,” indicating a strategic move towards a more engaged fan base.
CREX has already recorded an impressive 213 million minutes of user engagement, showcasing its ability to keep fans connected and involved. The collaboration is part of a broader trend within the Indian T20 league, which is increasingly adopting a digital-first approach to enhance the spectator experience.
As the 2026 season draws near, the anticipation surrounding this partnership continues to build. Fans are eager to see how these new interactive elements will change their experience of the game. The integration of real-time engagement formats promises to add a new layer of excitement, ensuring that fans feel closer to the action on the field.
This development is significant not only for the Delhi Capitals and CREX but also for the future of sports engagement as a whole. The ability to merge live sports with gamification and immersive experiences could set a new standard in how fans interact with their favorite teams.
As the cricketing world watches closely, the success of this partnership could pave the way for similar collaborations in other sports, further blurring the lines between traditional viewing and interactive engagement.
